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Live · AI systems running across my companies

Marketing that
runs itself.

I have been building companies for more than 20 years. Today my travel and real estate companies run their marketing on AI agents: they watch the ads, answer every lead and publish, every day. I keep the decisions that move revenue.

Carlos de OryCarlos de OryFounder and operator · €20M+ sold in real estate with AI · Forbes España 100 most creative, 2022
OPS CONSOLELIVE

Replay of a normal day. Real systems, running on my own companies.

Results

Numbers I can show you.

All public. All from companies I started.

€20M+sold in real estate with AI-led marketing
300,000+flights booked through Happy Low Cost deals in 14 years
420,000+followers across its travel communities
19,920people on RealHunt in 11 days, with €0 spent on ads
20+years building companies, since my first at 16
Top 100most creative people in business, Forbes España 2022
What changes

A marketing team that is lean, fast and awake at 3 a.m.

Agents take the repeatable work. People keep the judgment: offer, brand, partners and budget.

01

Every lead answered

Fast, at any hour, in the language of the lead. People step in when it is time to close.

02

Spend that corrects itself

Campaigns are reviewed around the clock. Broken ads are rebuilt before the morning meeting.

03

Content every day

Research, writing and publishing run on schedule, with sources. Editors approve instead of typing.

04

Numbers without meetings

One daily brief with what moved and why. Decisions take minutes, not a week of slides.

The system

Five agents. One person deciding.

This is what runs on my companies today. It is the system I would install in your marketing team.

every 6 hours

Ad watch

Finds stopped or rejected ads, reads the reason and relaunches a compliant version.

always on

Sales agent

Answers leads on WhatsApp, Instagram and email in their language, and moves them to a call.

daily, 06:00

Newsroom

Finds the story, writes it in three languages and publishes it with sources.

monthly

Search and AI visibility

Tracks rankings and what ChatGPT, Claude and Perplexity say about each brand.

every day

Daily brief

Sends me the numbers that matter. I decide budgets, offers and strategy.

Built on Claude, Meta Ads, Google Ads, Search Console, Microsoft Clarity, Supabase and WhatsApp.

Sectors

Trips and homes: decisions people think about twice.

High-consideration purchases need trust, speed and follow-up. That is where this system pays for itself.

Travel

Happy Low Cost

A deals community people act on, running for 14 years. Every deal links to where it can be booked, and the commission pays for the work. Also behind MejorCrucero and Top3Hotels.

  • 300,000+flights booked through our deals
  • 420,000+followers across the communities
Read the case →
Real estate

Eco Beach City · RealHunt

Eco Beach City is a beachfront town on Sumba, one hour from Bali, marketed to international buyers in 15 languages, with homes from €36,500 and villas from €295,000. RealHunt scores and ranks the best homes in 21 countries.

  • €20M+sold in real estate with AI-led marketing
  • 19,920people on RealHunt in 11 days, €0 on ads
  • 516,173views of a single post that fed the product
Read the case →

Built lean:SupportNear maps more than 159,000 places in 166 countries where anyone can eat, sleep, shower or get help. It was built almost for free.Read the case →

Carlos de Ory working at his laptop
About

Founder first. Marketer always.

I started my first business at 16. Since then: a travel community past 420,000 followers, a founders' house in New York covered on national TV, a town by the sea on an Indonesian island and a set of AI products I design and ship myself.

I measure marketing the way an owner does: by what it brings in, not by how busy the team looks.

Capacity

My companies run on this. That leaves room for one more.

The systems keep my own companies moving every day. That is why I can lead marketing at executive level for one company at a time. If you sell travel, property or anything where every customer counts, tell me where you want to be in twelve months.

Executive levelOne company at a timeEnglish and Spanish
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